What's on the YouTube Video Idea Wheel
The wheel comes loaded with 12 of the most consistently watchable YouTube formats:
- Day in the Life — follow-along footage of your routine, great for building audience connection
- Q&A — answer questions from comments or social, low setup cost, high engagement
- Room Tour — show off a space: bedroom, studio, van, wherever you create
- Cooking — recipe walkthroughs, taste tests, or "I only eat X for a week" spins
- Travel Vlog — document a trip, a day out, or even a local neighbourhood you've never explored
- Product Review — camera gear, skincare, tech, books — anything your audience buys
- Reaction — respond to a video, a trailer, a piece of news relevant to your niche
- Tutorial — teach one skill in under ten minutes; specificity wins here
- Challenge — trending formats or ones you invent yourself
- Story Time — a personal narrative with a payoff; the format that built early YouTube
- Unboxing — evergreen for tech, beauty, subscriptions, and fan mail
- Behind the Scenes — show the process behind another video, a photoshoot, or your editing setup
Every entry sits on the wheel as an equal slice by default. If you film Tutorials twice as often as anything else, you can raise that entry's weight using the numeric input in the entry row — the slice grows proportionally and Tutorial wins more spins, reflecting how often you actually want that prompt.
Adjusting the Wheel to Fit Your Channel
Not every format fits every channel. If you never cook on camera, delete Cooking with the X next to the entry. If you want to film two types of content but never a third, hide that third entry using the eye-toggle — it stays in your list but gets skipped during spins. You can bring it back any time.
Want ideas beyond the 12 defaults? Hit the Ideas button and the wheel will suggest additional formats based on context, then you can add the ones that fit. Paste a whole batch of custom formats at once using the bulk import text area — one format per line — or upload a .csv file if you keep your content calendar there.
If you build a custom set for your niche and want a blank canvas to experiment further, the wheel generator lets you start from scratch with any entries you like.
Using "Remove Winner" for a Content Sprint
The Remove Winner toggle below the wheel is worth turning on when you're planning a batch-filming session. Spin once — you get Tutorial. That entry disappears. Spin again — you get Unboxing. Keep going until you've mapped out as many videos as you need, with no repeats. It's a fast way to build a varied filming schedule without second-guessing yourself.
The session's spin results appear in the history panel under the wheel in reverse order, so you can glance back at what the wheel already gave you. When you're done planning, clear the history and start fresh.
Sharing the Result
When the wheel lands, a winner dialog opens automatically showing the format. From there you can share the result directly to X (Twitter), WhatsApp, or Facebook — useful if you film with a co-creator or want to crowdsource which video your audience wants next. The share sends the winning format name and the page URL, so whoever receives it can spin the same wheel themselves.
For more random-pick tools across creative and entertainment topics, browse the entertainment wheels or see everything available in the full wheels directory.